October 1, 2014, was a big day for the dance field. Around the world, five of the world’s best ballet companies joined together for a full day of behind-the-scenes live streaming on YouTube featuring rehearsals, interviews and company class. On the same day, the Wallace Foundation announced a six-year, $40 million initiative to support building audiences for sustainability. While I wondered if the planners of the two events were each aware of the other, I also found myself staring at the negative space between the two and wondering if anyone else noticed the solution to be found within. Combine these two events with Dance/USA’s recently announced “Call for Questions” for next year’s conference and I figured it would be as good a time as any to posit a few questions that I know are seldom asked (or answered properly) across the arts community.
Articles Tagged as Technology
The first time I joined in the social-media craze was back in 2004, right after I had joined Pacific Northwest Ballet. I had friends that had been using Myspace for a couple of years, but I felt that there was no real reason for me to join in the fun. Little did I know that social-media would eventually take over my entire idea of communication, nor did I envision that it would become one of the greatest tools to market businesses to mass audiences.
February 07, 2013 · 1 Comment
Facebook recently began the rollout of social search. This powerful tool will allow users on Facebook to enter queries such as “Broadway shows in NYC my friends like,” “friends who like ballet,” or “concert venues in Seattle my friends have been to.” Read on to learn more about harnessing this powerful interactive tool.
Dance companies and their supporting institutions will have to make strategic and risky decisions about how they plan to distribute their art to audiences. These decisions will play a significant role in determining their future: whether it is bright or even exists at all.
If you manage a Facebook page, fewer of your fans are seeing your posts. To be fair, there was never a time when 100 percent of your fans saw each and every post. But recent changes make it more likely that you’ll get fewer views. Here are three free steps to take before resorting to promoted posts. Read on.
October 22, 2012 · 1 Comment
With Facebook, Twitter, Google+, and Pinterest, today there are so so many social networking options, why add one more to your over-flowing to-do list? Renowned dance photographer Christopher Duggan explains why Instagram can be a fun marketing tool and offers up some tips, too.
Plan ahead and test all of your tech. Do not wait until you land in San Francisco to try the app, test out your Twitter skills, or implement a social media management system. Here's how.
March 12, 2012 · 1 Comment
Someone should choreograph a dance about the sweeping importance of social media and the ups and downs of trying to manage a social media presence. No sooner does an arts organization begin to use “the next best thing” when something new, shinier, and sexier takes its place.
In the dance class of the future every student gets documented feedback on everything she does using the same technology found in today’s video games. The implications for the game-ification of dance are exciting and offer a glimpse of a future that marries artistry, gaming, and digital communication together.
Beyoncé released her newest video, a little guilty pleasure called "Countdown." The video is an open homage to a whole lotta stuff, from Audrey Hepburn’s dance scene in Funny Face to the seminal Vogue photo shoots of the 1960s to Twiggy’s distinctive makeup stylings. But thrown into the collage of-many-good-things-made-by-other-artists-a-long-time-ago is a one-to-one remake of Rosas Danst Rosas by Belgian choreographer Anne Teresa De Keersmaeker.