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Articles Tagged as Technology

Social-Media Whore Versus Savvy Self-Brander

July 09, 2013

The first time I joined in the social-media craze was back in 2004, right after I had joined Pacific Northwest Ballet. I had friends that had been using Myspace for a couple of years, but I felt that there was no real reason for me to join in the fun. Little did I know that social-media would eventually take over my entire idea of communication, nor did I envision that it would become one of the greatest tools to market businesses to mass audiences.

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No CommentsTags: From The Studio · Technology

Preparing Your Organization for Facebook Search

February 07, 2013 · 1 Comment

Facebook recently began the rollout of social search. This powerful tool will allow users on Facebook to enter queries such as “Broadway shows in NYC my friends like,” “friends who like ballet,” or “concert venues in Seattle my friends have been to.” Read on to learn more about harnessing this powerful interactive tool.

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1 CommentTags: Arts Administration · Technology

2013: Reimagining the Post-Apocalypse Dance Company

January 08, 2013

Dance companies and their supporting institutions will have to make strategic and risky decisions about how they plan to distribute their art to audiences. These decisions will play a significant role in determining their future: whether it is bright or even exists at all.

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No CommentsTags: Commentary · Technology

On Facebook and the Constancy of Change

December 17, 2012

If you manage a Facebook page, fewer of your fans are seeing your posts. To be fair, there was never a time when 100 percent of your fans saw each and every post. But recent changes make it more likely that you’ll get fewer views. Here are three free steps to take before resorting to promoted posts. Read on.

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No CommentsTags: Arts Administration · Technology

Instagram 101: How Dance Companies and Organizations Can Harness It

October 22, 2012 · 1 Comment

With Facebook, Twitter, Google+, and Pinterest, today there are so so many social networking options, why add one more to your over-flowing to-do list? Renowned dance photographer Christopher Duggan explains why Instagram can be a fun marketing tool and offers up some tips, too.

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1 CommentTags: Arts Administration · From The Studio · Technology

Bring Your Best Social Self to #DanceUSAconf

June 25, 2012

Plan ahead and test all of your tech. Do not wait until you land in San Francisco to try the app, test out your Twitter skills, or implement a social media management system. Here's how.

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No CommentsTags: Technology · 2012 Annual Conference

Telling Your Dance Company’s Story Through Social Media

March 12, 2012 · 1 Comment

Someone should choreograph a dance about the sweeping importance of social media and the ups and downs of trying to manage a social media presence. No sooner does an arts organization begin to use “the next best thing” when something new, shinier, and sexier takes its place.     

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1 CommentTags: Arts Administration · Engagement · Technology

The Game-ification of Dance: The Future Is Now

January 18, 2012

In the dance class of the future every student gets documented feedback on everything she does using the same technology found in today’s video games. The implications for the game-ification of dance are exciting and offer a glimpse of a future that marries artistry, gaming, and digital communication together.

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No CommentsTags: Features · Mind of the Artist · Technology

Buy, Borrow, Steal: A Hidden Homage in Beyoncé’s New Video

October 12, 2011

Beyoncé released her newest video, a little guilty pleasure called "Countdown." The video is an open homage to a whole lotta stuff, from Audrey Hepburn’s dance scene in Funny Face to the seminal Vogue photo shoots of the 1960s to Twiggy’s distinctive makeup stylings. But thrown into the collage of-many-good-things-made-by-other-artists-a-long-time-ago is a one-to-one remake of Rosas Danst Rosas by Belgian choreographer Anne Teresa De Keersmaeker.

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No CommentsTags: Commentary · Dance News · Technology

Technology as Muscle in a Crowded Marketplace

August 05, 2011 · By Zachary Whittenburg · 2 Comments

People have so many ways of entertaining themselves, the fact of which dance artists cannot be reminded often enough.

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2 CommentsTags: 2011 Annual Conference · Technology


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